Our Story

How a deep love for pets inspired a journey to reimagine pet care

Our Mission

FurLove began with a simple insight: pet care hasn't evolved at the same pace as human wellness technology. We set out to change that, creating tools that strengthen the bond between pets and their humans through thoughtful innovation.

Founded in 2022 by a team of pet parents, veterinarians, and technology enthusiasts, FurLove is dedicated to enhancing the lives of pets and their families through intuitive solutions that make pet care more insightful, effective, and joyful.

The FurLove team members with their pets in the office

Our Values

The principles that guide everything we do

Compassion First

We believe technology should amplify human compassion, not replace it. Every feature we build begins with understanding the emotional needs of pets and their caregivers.

Trust & Privacy

We handle your information with the utmost care. Our tools collect only what's needed to provide meaningful insights, and we never share your data without explicit permission.

Thoughtful Innovation

We embrace technology that serves a clear purpose. Our innovations are measured not by technical complexity, but by how seamlessly they enhance the relationship between pets and their humans.

Community

We're building more than products—we're nurturing a community of pet lovers who share knowledge and support. Your experiences shape our direction and help us create better solutions for all.

Our Vision

We envision a future where understanding between pets and humans is deeper than ever before. Where preventative care is the norm, not the exception. Where technology works quietly in the background, giving you more quality time with your furry family members.

FurLove is working toward a world where every pet receives the personalized care they deserve, and every pet parent has access to the insights and tools they need to provide it.

Illustration of FurLove's vision for technology-enhanced pet care